LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV netw